Tag Archives: design

Importance of design philosophy and sticking to it

We all love things that look good, feel good and work well whether they are cars, mobiles, machines or toilets. So do the healthcare professionals like surgeons, doctors, and nurses. But when it comes to an operating room (OR) they … Continue reading

Posted in Design, Uncategorized | Tagged , , , , , , , | Leave a comment

If Design’s No Longer the Killer Differentiator, What Is?

If Design’s No Longer the Killer Differentiator, What Is? – here is an article that seeks to provide an answer: http://www.wired.com/opinion/2012/09/so-if-designs-no-longer-the-killer-differentiator-what-is/ The article argues that design & technology are sort of done things. What people now want are ways to … Continue reading

Posted in Branding & Design | Tagged , , | Leave a comment

CII NID Design Excellence Award for Large Video Wall Infographics at Reliance Jamnagar Refinery

I have always found challenge in working from scratch using ‘first principles’. I was fortunate to get such an opportunity to work on designing infographics for creating situational awareness amongst control room staff and managers in the control room of … Continue reading

Posted in Design | Tagged , , , , , , , , , , , , , , , | Leave a comment

Change is in the air..(2)

Yesterday I met a bright young man. He is remarkable in many ways. An NID (National Institute of Design) alumnus,  he runs a small outfit for conducting research in customer experiences. He has as his mentor (sort of) a senior … Continue reading

Posted in Branding & Design, Leadership & Strategy, Leadership Coaching | Tagged , , | 2 Comments

Leadership, innovation, and design -the Tata Swach

Leadership is not just about vision, values, and communication. Important though these are,  great leaders do much more -create brands, create great products, and achieve process breakthroughs. Here is an example. The Tata Swach. Design Directions, our associates, provided industrial … Continue reading

Posted in Branding & Design, Leadership & Strategy | Tagged , , , , , , , | 10 Comments

Apple’s strategy

First the disclosures: I am not an Apple user \ fan. But I admire ‘design’ aspects of the products. Apple’s success is design led (with spend in tech to back that). Much has been written about this. To many it … Continue reading

Posted in Branding & Design, Leadership & Strategy | Tagged , , , | Leave a comment