Tag Archives: design

If Design’s No Longer the Killer Differentiator, What Is?

If Design’s No Longer the Killer Differentiator, What Is? – here is an article that seeks to provide an answer: http://www.wired.com/opinion/2012/09/so-if-designs-no-longer-the-killer-differentiator-what-is/ The article argues that design & technology are sort of done things. What people now want are ways to … Continue reading

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CII NID Design Excellence Award for Large Video Wall Infographics at Reliance Jamnagar Refinery

I have always found challenge in working from scratch using ‘first principles’. I was fortunate to get such an opportunity to work on designing infographics for creating situational awareness amongst control room staff and managers in the control room of … Continue reading

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Change is in the air..(2)

Yesterday I met a bright young man. He is remarkable in many ways. An NID (National Institute of Design) alumnus,  he runs a small outfit for conducting research in customer experiences. He has as his mentor (sort of) a senior … Continue reading

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Leadership, innovation, and design -the Tata Swach

Leadership is not just about vision, values, and communication. Important though these are,  great leaders do much more -create brands, create great products, and achieve process breakthroughs. Here is an example. The Tata Swach. Design Directions, our associates, provided industrial … Continue reading

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Apple’s strategy

First the disclosures: I am not an Apple user \ fan. But I admire ‘design’ aspects of the products. Apple’s success is design led (with spend in tech to back that). Much has been written about this. To many it … Continue reading

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