Tag Archives: design

What’s all this?

Can you guess what all happens here? Hemant Posted from WordPress for Android

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Do your corporate communications help your sales people? (a design challenge)

A field hardened sales chief once remarked that a key audience group of your marketing material is your sales team. He was so right! In a previous post I illustrated use of visual language for communicating brand or product identity … Continue reading

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Visual language, the next design challenge

When you have developed the right design philosophy, your next challenge is creating the visual language which will convey your philosophy.  Q: How will you convey “(respect for) tradition, (spirit of) celebration, and authenticity” visually -all at once? A: There … Continue reading

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The rewards. How to recognize talent? -7

Anita worked in a branded apparels company as a product manager. She knew that most trends originated abroad through films, but more and more through TV serials.  She used to spend hours watching films and some recorded episodes. Usually her … Continue reading

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Importance of design philosophy and sticking to it

We all love things that look good, feel good and work well whether they are cars, mobiles, machines or toilets. So do the healthcare professionals like surgeons, doctors, and nurses. But when it comes to an operating room (OR) they … Continue reading

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If Design’s No Longer the Killer Differentiator, What Is?

If Design’s No Longer the Killer Differentiator, What Is? – here is an article that seeks to provide an answer: http://www.wired.com/opinion/2012/09/so-if-designs-no-longer-the-killer-differentiator-what-is/ The article argues that design & technology are sort of done things. What people now want are ways to … Continue reading

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CII NID Design Excellence Award for Large Video Wall Infographics at Reliance Jamnagar Refinery

I have always found challenge in working from scratch using ‘first principles’. I was fortunate to get such an opportunity to work on designing infographics for creating situational awareness amongst control room staff and managers in the control room of … Continue reading

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Change is in the air..(2)

Yesterday I met a bright young man. He is remarkable in many ways. An NID (National Institute of Design) alumnus,  he runs a small outfit for conducting research in customer experiences. He has as his mentor (sort of) a senior … Continue reading

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Leadership, innovation, and design -the Tata Swach

Leadership is not just about vision, values, and communication. Important though these are,  great leaders do much more -create brands, create great products, and achieve process breakthroughs. Here is an example. The Tata Swach. Design Directions, our associates, provided industrial … Continue reading

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