Tag Archives: branding
and you thought branding is for the big companies!
Amazingly, many start ups are asking for branding & design services. The big companies seem to be secure in the knowledge that they have big brands. But leaders of start ups are very careful and are willing to invest in … Continue reading
Elevator pitch and coffee machine capers..
“We are the best brand in this vertical for delivery of enterprise computing and we have a global delivery model -this is what our VP told the that big prospective client. I was required to attend our presentation” Mitchell said … Continue reading
Apple’s strategy
First the disclosures: I am not an Apple user \ fan. But I admire ‘design’ aspects of the products. Apple’s success is design led (with spend in tech to back that). Much has been written about this. To many it … Continue reading
Leadership and Branding – Development Principles For CEOs
Read my full article at ezinearticle.com Leadership and branding are hot topics. Leadership development programs are quite popular. There are many conferences and seminars on the subject of branding. Leadership development and brand development consume a lot of resources of … Continue reading