Category Archives: Design

Brand identity & visual language

It is very easy to try very hard at creating a brand identity through a so called ‘visual language’. When you try to convey things in ‘clever’ ways the results seem to be contrived. This can also happen if you … Continue reading

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What’s all this?

Can you guess what all happens here? Hemant Posted from WordPress for Android

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Do your corporate communications help your sales people? (a design challenge)

A field hardened sales chief once remarked that a key audience group of your marketing material is your sales team. He was so right! In a previous post I illustrated use of visual language for communicating brand or product identity … Continue reading

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Visual language, the next design challenge

When you have developed the right design philosophy, your next challenge is creating the visual language which will convey your philosophy.  Q: How will you convey “(respect for) tradition, (spirit of) celebration, and authenticity” visually -all at once? A: There … Continue reading

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From Operation Theater to Refinery: design philosophy is critical

In the recent post about design philosophy I had discussed the design challenge of revamping a medical product requiring a user interface which would let the operating theater staff to focus the medical procedure underway rather than fumbling around the … Continue reading

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Importance of design philosophy and sticking to it

We all love things that look good, feel good and work well whether they are cars, mobiles, machines or toilets. So do the healthcare professionals like surgeons, doctors, and nurses. But when it comes to an operating room (OR) they … Continue reading

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How to recognize talent? -2

You wish to hire or nurture talent. But what is ‘talent’? Look at these synonyms: flair, aptitude, facility, gift, knack, technique, touch, bent, ability, expertise, capacity, power, faculty; strength, strong point, forte, genius, brilliance; dexterity, adroitness, skill, cleverness, virtuosity, artistry … Continue reading

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Learn to communicate through wild gestures..

A long long ago, you used to write down your thoughts in long hand and in sketches. You then learned to think through typing. Moving on, you learned to do texting using shortforms, numerals, and phonetics. You also learned to use … Continue reading

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CII NID Design Excellence Award for Large Video Wall Infographics at Reliance Jamnagar Refinery

I have always found challenge in working from scratch using ‘first principles’. I was fortunate to get such an opportunity to work on designing infographics for creating situational awareness amongst control room staff and managers in the control room of … Continue reading

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