Category Archives: Branding & Design
Innovation: Key for India Inc
Innovation is strategic for India Inc.! That’s what this survey says. Read this Far ahead of other developing and developed economies of the world, India Inc is assigning strategic priority to innovation. Around 91 per cent of the Senior Executives … Continue reading
About Starbucks: what’s fuss?
Starbucks has been a darling of management schools and business magazines for creating best practices in experiential branding, social responsibility etc. So what went wrong, that its CEO has to complain that the brand is turning into commodity? Follow this … Continue reading
why should I be writing on innovation?
With so much innovation-text flying around, what is the need for more text? For example see this blog on sources of innovation… As it is I/P Updates: CEOs Looking to Extermal Sources for Innovation – News and Information for Intellectual … Continue reading
Internal branding
Internal branding is what employees think about your company and your products and services. Employees know a lot more about their company’s products and processes behind them. Therefore their perceptions can be leading indicators of how customers may perceive the … Continue reading