Category Archives: Branding & Design
What and how of communications…
Great leadership conjures up images of charismatic personality and great oratory. Indeed, these can be assets to anyone. However, leadership goes beyond charisma. Great leaders capture the essence of their vision or mission in simple language and inspire their people … Continue reading
and you thought branding is for the big companies!
Amazingly, many start ups are asking for branding & design services. The big companies seem to be secure in the knowledge that they have big brands. But leaders of start ups are very careful and are willing to invest in … Continue reading
Change is in the air..(2)
Yesterday I met a bright young man. He is remarkable in many ways. An NID (National Institute of Design) alumnus, he runs a small outfit for conducting research in customer experiences. He has as his mentor (sort of) a senior … Continue reading
Elevator pitch and coffee machine capers..
“We are the best brand in this vertical for delivery of enterprise computing and we have a global delivery model -this is what our VP told the that big prospective client. I was required to attend our presentation” Mitchell said … Continue reading
Leadership, innovation, and design -the Tata Swach
Leadership is not just about vision, values, and communication. Important though these are, great leaders do much more -create brands, create great products, and achieve process breakthroughs. Here is an example. The Tata Swach. Design Directions, our associates, provided industrial … Continue reading
Apple’s strategy
First the disclosures: I am not an Apple user \ fan. But I admire ‘design’ aspects of the products. Apple’s success is design led (with spend in tech to back that). Much has been written about this. To many it … Continue reading
Leadership and Branding – Development Principles For CEOs
Read my full article at ezinearticle.com Leadership and branding are hot topics. Leadership development programs are quite popular. There are many conferences and seminars on the subject of branding. Leadership development and brand development consume a lot of resources of … Continue reading
b2b branding or not to brand?
My experience (founding a b2b company, establishing its brand, consulting to b2b companies including a packaging machinery company) shows that branding helps b2b companies in getting price and / or purchase preference. -Looking from purchaser’s point of view branding helps … Continue reading
Innovation is a timid word…
On an off-beat note today….. I found this about the WORD creator Charles. Innovation is a timid word….. PC Worlds Techlog Microsoft Word Creator in Spaaaaaaaaace I am finding myself oddly fascinated by the news that Charles Simonyi, the former … Continue reading
Designers Are The Enemy of Design???
I came across this: So let me tell you why. Designers suck because they are arrogant. The blogs and websites are full of designers shouting how awful it is that now, thanks to Macs, Web 2.0, even YouTube, EVERYONE is … Continue reading