Regenerate!

December 22, 2009

Leadership, innovation, and design -the Tata Swach
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Leadership is not just about vision, values, and communication. Important though these are,  great leaders do much more -create brands, create great products, and achieve process breakthroughs. Here is an example. The Tata Swach. Design Directions, our associates, provided industrial design to Tata Chemicals for Swatch -water purifier based on nano technology and rice husk.

I work with Design Directions on several projects involving branding, user interface design, industrial design, and product design.  You get a lot with us… Leadership Learning, process breakthroughs, product, UI, and communication design!

Read on for more details….

Design Directions


Satish Gokhale and his team have designed SWACH - an innovative, low cost water filter, for Tata Chemicals.

The filter addresses the larger issue of making clean and safe drinking water available to all at an extremely attractive price of less than Rs.1000. (Rs. 999)

About Design Directions Pvt. Ltd.
Design Directions is a user centric design company that offers innovative design strategy, solutions and services geared towards bringing “Hit” products and communication to market, with optimum costs and turn times.

The company is owned by Satish and Falguni Gokhale both alumni of National Institute of Design.

Design Directions designs software user interfaces (GUI), medical products, electronic products and capital equipment, brand identity, package design and sales communication that deliver maximum value to the end user.

About SWACH Water Filter
SWACH is an unique and innovative water purifier, which gives clean and safe drinking water without using electricity or running water - often not available in rural India.

The core technology of the product is the filter that has been developed by Tata Research Development and Design Centre (TRDDC – a subsidiary of TCS) and Tata Chemicals.

This very efficient filter is made from a rice husk ash – a low cost natural ingredient. The filter is impregnated with nano-silver particles. This filter has the capability to kill bacteria and disease-causing organisms. It is replaceable. The filter has ample capacity and can purify up to 3000 litres of water.

How Design Directions Pvt. Ltd. worked on the SWACH project and what we did.
We worked closely with our clients in shaping this product. Our indigenous design process of defining and ranking real problems and creating a solution independent design brief coupled with our method of managing the innovative design process, we are able to deliver
a product that was distinctive in look, easy to use and intuitive. Our design helped make our client’s technology more effective.

Our design -

Looks upmarket and conveys hygiene and purity.

It is easy to clean

It is simple in construction and easy to assemble

It is easy to manufacture

And also easy to use

We also incorporated an indicator that shows the

life of the filter.

OTHER AWARDS WON BY US

2008 - Best Digital Design - GUI
Business World & NID Design Brilliance Awards

2006 - Best Industrial Equipment
Business World & NID Design Excellence Awards

2006 - Best Medical Device
Business World & NID Design Excellence Awards

2005 - Design Excellence Award from IDSA–USA
Business Week, USA and
Industrial Designers Society of America

2005 - Best Industrial Equipment
Business World & NID Design Excellence Awards

2005 - Best Medical Device
Business World & NID Design Excellence Awards

2005 - Continuous Excellence in Design
Business World & NID Design Excellence Awards

2004 - Best Medical Device
Business World & NID Design Excellence Awards

2003 - Best Indian Designer
Business World & NID Design Excellence Awards

DESIGN DIRECTIONS PVT. LTD.
828, Shivajinagar, “Rajeev”,
Off. Bhandarkar Road, Lane# 13,
Pune - 411004, India
T: +91.20.25.65.39.02 / 25.67.19.41
F: +91.20.25.65.12.78
W: www.designdirections.net
E: info@designdirections.net

December 18, 2009

Horror on hand…for you
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The chances are that you never come back to it. That’s your fear, so you try to attend to every mail and every call in real time. You stay late and carry your blackberry and your laptop around. (Why do you need both?)

Deep down somewhere, you know that you are not the boss. Those mails, calls, and now sms or tweets are setting your agenda. But at other times you let your designation fool you.

This is not another piece on time management, it is about you taking a lead.

If think reading mail or responding to calls and messages is work, think again.

Let us be ruthless about what qualifies as work:  Work of value happens when you execute a repeatable process generating a result that is of value (expressed in money terms or through ready acceptance for subsequent value generation) for someone inside or outside the organization. OK, there is more. If you do a one time activity that clearly supports the above kind process then that too is work of value-though indirect.

Work of value happens only through processes and projects.

Now, if you examine what you call as work with help above filters, you may have horror on hand. Much of what passes as work is nothing but reminders, repetitions, repairs, and rework.

One CEO whom I was coaching, told me to reschedule our coaching session due to year end sales pressure. I said, ‘Fine. But what is your Head of Sales doing and why do sales need last minute pushing?” “Oh you know how it is..” The CEO was repeating the work that his head of sales was doing. The head of sales was doing a good turn to the organization. He was repeating what his sales executive was doing or supposed to be doing.

I was walking on a shop floor and I could not spot some supervisors. I peeped in the production manager’s cabin. He was away in stores, I was told. ‘Oh there were errors in the parts received..and the supervisors were busy in the quality department for getting clearances”, I learned from him later.

“We have decided to leverage our factory space and the idle machining capacity by taking up job work” another CEO who was heading a machinery business told me. They had a good product portfolio. “But how did you reach this conclusion? Is that your strategy?”, I asked. “That was not our strategy (till yesterday) but it has become necessary” , was his answer. So they were undoing and trying to repair their own strategy. Their machinery portfolio was crying for attention while they had a good customer base.

Think carefully before you brag or wallow about your work or overwork. You may horror on hand!

If something like the above happens with you or around you, you need to take lead and improvise on you leadership skills and build a good agenda. You can do with some coaching too. You can make a big difference.

December 3, 2009

My people are all hardworking but….
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“My people work really hard. Many of my top managers stay up late and then take their laptops home. But somehow we are not turning out any superlative performance. Our customers think we are ok type. Our employees…the other day I overheard one of our bright team leaders say -Oh! forget what the client says. Listen to your boss..  I was shocked.  I do not understand…”

Somewhere deep in her mind the CEO knows something is not right. Many things may not be right. But there is always the next meeting, the next budget, the next forecast, the next report, and the explanations to be given.

Why do your top managers have to slog? Why do your brightest people appear to have given in?

There are more than one factors behind all this. But I think there is one factor which is almost always there. And one can always get down to doing something about it.

This factor is your business processes.

Now when was the last time you used this phrase? During the ISO 9001 or CMM audit? While pitching for a deal? Or while waxing eloquent on the “learning process”?

What if you take this ‘processes’ thing more seriously and actual start getting a fix on them by

-defining some key business processes e.g. client acquisition, order fulfillment, recruitment (call it talent acquisition if you feel better that way), complaint resolution, product creation etc. Your gut feeling will tell you which are the top two or three vital processes for you as of now.

-fixing some process performance parameters, guess current values, and fix a goal

-appointing some as process leaders and form a team of players

-give them powers and resources to run and to improve processes

-ask your top managers and experts to step back and provide support when needed or take direct process responsibility as process leaders

-review process performance and improvement actions in routine management reviews (you can leave out many other review points)

It is not easy.  But if you stick to it you will be amazed to find performance going up and yes, good (talented) people and not so good people will get marked. Many borderline cases will improve and you will know what to do with the remaining minority.

Process management provides your leaders powerful levers to for shifting gears for future. It makes them leaders.

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