CEOs are obsessed about how to build competitive advantage for their firms. It is well known that most strategies fail due to implementation problems. Business processes are vehicles of delivery of value to customers and of achieving returns for other stake holders. However, their central importance in building competitive advantage is often not appreciated. A well tuned order fulfillment process can give a firm good competitive advantage -e.g. a machinery supplier can beat its rivals through a better (shorter, more predictable) delivery process. A consumer durables company can establish a superior product creation process as a source of competitive advantage. Next problem comes in terms how to go about building better processes. Exponient’s business process management and breakthrough services help you in this. Find out how, by contacting me at hemant.karandikar@exponient.com Hemant